Members-only rates
4.2 / 5 Great

Now Now NoHo

Now Now NoHo
Now Now NoHo – New York, NY
Now Now NoHo – New York, NY
Check in 3:00 PM
Check out 11:00 AM

About Now Now NoHo

Comfortable Accommodations Now Now NoHo in New York offers a 3-star hostel experience with free WiFi, air-conditioning, and shared bathrooms. Each room includes bathrobes, a hairdryer, and slippers for added comfort. Convenient Facilities Guests benefit from a 24-hour front desk, full-day security, and express check-in and check-out services. The hostel provides a shower and a range of amenities including a hairdryer, bathrobes, and slippers. Prime Location Located 7 minutes from New York University, less than 0.6 mi from Bloomingdale's, and 1.1 mi from the Flatiron Building. Nearby attractions include the Empire State Building (1.9 mi) and the National September 11 Memorial & Museum (1.7 mi). LaGuardia Airport is 8.7 mi away. Local Activities The surrounding area offers an ice-skating rink and boating opportunities, providing guests with diverse leisure options.

Amenities

  • 24-hour front desk
  • Bar / lounge
  • Express check-in / check-out
  • Luggage storage
  • Public transit access
  • Smoke-free property
  • Air conditioning
  • In-room safe

Reviews

4.2 / 5
Great 983 reviews
  • Engine customer Aug 2026

    No fitness room on property it is close by and a nominal fee; you do get a discount at the cafe next door - great coffee

  • Engine customer Aug 2026

    This is a very clean hostile at a great price. I'm a big guy tho. I stayed for a week and by the end I was very claustrophobic. If you are on the smaller side you may be very comforatble.

  • Engine customer Aug 2026

    good

  • Engine customer Aug 2026

    Great little pod hotel for a solo, budget last-minute room. Very trendy and modern design. But you must know the rooms are not fully enclosed. They are open above, so you are basically just sleeping in a cubicle. You can hear the person in the next room practically breathing.

  • Engine customer Aug 2026

    I appreciate the big lockers that were available in the basement, good for helping store your luggage when arriving early or leaving late. But the fees are not cheap. Only real criticism is the "lounge" room which is a sad little dungeon in the basement. Internet was fast and reliable. Compared to other low budget options in expensive NYC, I would come back here.

  • Engine customer Aug 2026

    Location top notch. Bed, pillow, and comforter are comfortable. I had good sleep despite of absolutely no noise proof of the property.

  • Engine customer Aug 2026

    Very clean and get what’s advertised.

  • Engine customer Aug 2026

    I stayed two nights. The first night there was a weird noise (apparently coming from the A/C ) that made anxious and sleepless, but the second night I used the noise device facilitated by the hotel and I covered my ears with the air plugs adding an extra-blanket that I requested and I slept like a rock, very comfortably. The location is great, wonderful! near to many cool places. I loved and appreciate that I could receive my cabin earlier than the check-in time which shows the great customer care in reception.

  • Engine customer Jul 2026

    As a 50 year old working mom, I do not often stay in this type of accommodation but I was once a young backpacker who would have loved this type of hotel. I'm not sure shared bathrooms are for me anymore but the Now Now is exactly as advertised. Seamless check in experience, (very) small sleep cabin, (clean) shared bathroom. The sound machine in each room was very helpful. I would also recommend bringing a small fan if you are someone who runs hot since there is no way to control the temperature in the cabins. Overall a good experience and would recommend it to folks who are looking for an upgraded hostel experience.

  • Engine customer Jul 2026

    The interior design, how clean everything was, the surrounds to the hotel it was close to everything great spot How loud some of the neighbors were, in the middle of the night I could hear pacing back and forth in the hallways and doors being opened and shut

  • Engine customer Jul 2026

    Cozy cabins, value for money , good location and clean Too loud, even with the white noise machine and ear plugs I could hear the doors opening and shutting

  • Engine customer Jul 2026

    It's small and cheap. It was perfect

  • Engine customer Jul 2026

    Nothing I have been cheated, they rejected me to check in but payment was completed

  • Engine customer Jul 2026

    i love now now noho, great place for solo travelers in NY

  • Engine customer Jul 2026

    Negatives: Room is not as advised, yes it’s tiny but most importantly they do not have ceilings, it’s more like rows of cubicles so there is no ventilation and you hear the noise of other guests. Terrible sleep both nights from the heat and noise of other guest’s even through the ear plugs and noise machine. See photo showing open ceilings in the room.

  • Engine customer Jul 2026

    Loved the pods, I felt so cozy in there and everyone on my hall was very quiet and considerate. The location for the price was also amazing! And there was a surprising amount of storage available in the little pod (under & above the bed) plus they had storage rooms for larger items. Someone near me was snoring all damn night. I know that’s not the property’s fault, but with the open ceilings it was definitely noticeable whenever someone nearby did make noise. Using the provided sound machine & earplugs did help a lot, but as a light sleeper I might not choose to stay there again because of this.

  • Engine customer Jul 2026

    I especially appreciated the thoughtful attention to detail. The room was equipped with several useful amenities, including a bathrobe, a sleep mask, and earplugs, which made the experience even more comfortable. The location is another major advantage. Situated in the heart of Manhattan, it is within easy reach of many attractions, restaurants, and public transportation, making it an excellent base for exploring New York City. Overall, I had a great experience and would definitely recommend it to anyone looking for a unique, affordable, and well-located place to stay in Manhattan. Due to the capsule-style design, it's important to keep noise to a minimum and be mindful of other guests. If you're comfortable with this type of accommodation, you'll find it to be a unique and enjoyable experience.

  • Engine customer Jul 2026

    hotel is right on the hot spot where you wanna be either Soho or noho area. subway is very accessible. stsaff is very helpful and i gotan early check in which great after a red eye from San Diego.

  • Engine customer Jul 2026

    It’s very noisy at night

  • Engine customer Jul 2026

    At first, I seriously considered returning to this hostel for all future New York City visits. The rooms were snug but very cozy, and the additional items they provided (free wifi, bathrobe, towel, slippers, eye mask, ear plugs) were amazing! The communal and showers and toilets were also very clean! There were 3 sets of showers and toilets so I never had to wait! Aside from the occasional snoring, door slamming, and obnoxiously loud neighbours at 6am, my stay was great! I got 20+ BED BUG BITES on my third night. I thought they were mosquito bites, but upon doctor consultation, they confirmed it was bed bugs contracted from this hostel. Beware before booking!

Frequently asked questions about Now Now NoHo

Does Now Now NoHo have free Wi-Fi?
Yes, Now Now NoHo offers free Wi-Fi for all guests.
Does Now Now NoHo offer parking?
On-site parking is not listed at Now Now NoHo. Public parking may be available nearby.
Does Now Now NoHo have meeting spaces, conference centers, or conference rooms?
Now Now NoHo does not list dedicated meeting or conference facilities. For business event venues in New York, see business hotels in New York.
Does Now Now NoHo have a fitness center?
Now Now NoHo does not list an on-site fitness center. Some properties partner with nearby gyms — check directly with the hotel.
Where is Now Now NoHo located, and how walkable is the area?
Now Now NoHo is located at 338 Bowery, New York, NY 10012. With a Walk Score of null, the area is rated null. A car or rideshare is recommended for most trips in this area.

What's nearby

Map of points of interest near Now Now NoHo
  • World Trade Center 1.5 mi
  • Empire State Building 1.6 mi
  • Wall Street 1.6 mi
  • New York Stock Exchange 1.7 mi
  • Interlingua 1.7 mi
  • Nasdaq 2.1 mi
  • Javits Center 2.2 mi

Why no public rates?

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