Members-only rates
4.9 / 5 Excellent

The Soho Hotel, Firmdale Hotels

The Soho Hotel, Firmdale Hotels
The Soho Hotel, Firmdale Hotels – London
The Soho Hotel, Firmdale Hotels – London
Check in 3:00 PM
Check out 12:00 PM

About The Soho Hotel, Firmdale Hotels

Located 5 minutes’ walk from Oxford Street, The Soho Hotel features a fully equipped gym with an on-site personal trainer available. Piccadilly Circus and Leicester Square are within a 10-minute walk of the hotel, as well as many tube stations. A selection of London's best restaurants and bars, cafés, theaters and nightlife are within walking distance of the hotel, as well as the historic area of Soho Square which features a park and garden. Each air-conditioned room at The Soho includes a flat-screen TV, fully stocked mini-bar. An private bathroom is also provided. Guests can also make use of a beauty treatment room, which offers full body massage, facials and manicures. Modern European cuisine is served in the on-site restaurant, which also offers a breakfast menu and afternoon tea. A relaxing drink can be enjoyed in the award-winning bar.

Amenities

  • On-site parking
  • 24-hour front desk
  • Meeting space
  • Fitness center
  • On-site dining
  • Valet parking
  • Bar / lounge
  • Café / coffee shop
  • Breakfast available
  • Express check-in / check-out
  • Concierge
  • Dry cleaning
  • Self-service laundry
  • Luggage storage
  • Multilingual staff
  • In-room refrigerator
  • Spa / sauna
  • Family friendly
  • Wheelchair accessible
  • Public transit access
  • Smoke-free property
  • Elevator
  • In-room safe

Reviews

4.9 / 5
Excellent 832 reviews
  • Engine customer Aug 2026

    Exceptional

  • Engine customer Aug 2026

    The location is the best. The rooms are excuisit! The staff (all of those we met during our stay) were amizingly helpful and polite and did all they can to make our stay be more comfortable and relaxing. This Hotel is amazing.

  • Engine customer Aug 2026

    Superb

  • Engine customer Aug 2026

    Exceptional

  • Engine customer Aug 2026

    Stunning decor, friendly staff, the room was tastefully decorated and bed very comfortable. Air conditioning was great in the hot weather. The location is so central. Although the hotel is in a very busy area it is so peaceful and quiet inside. The breakfast restaurant was very crowded and chaotic and the eggs we ordered were raw. A service charge was added onto our bill and only when I questioned it, then I was told it was discretionary and I asked for it to be removed. When I am paying for 2 rooms in a 5 star hotel which is expensive I expect 5 star service it shouldn’t come with an additional charge it is included in the price. Please consider removing this practice, this is the reason I have stopped staying in The Londoner hotel. It is very off putting.

  • Engine customer Aug 2026

    Amazing location, great staff, very clean & luxurious

  • Engine customer Aug 2026

    Great Location and amazing features Nothing

  • Engine customer Jul 2026

    Friendly staff, exceptional breakfast, lovely interior design, very calm amidst busy location Perfect for theater goers and shopping

  • Engine customer Jul 2026

    Exceptional

  • Engine customer Jul 2026

    we just loved it

  • Engine customer Jun 2026

    Great place

  • Engine customer Jun 2026

    Superb

  • Engine customer Jun 2026

    Property is in a great location down a cul de sac, so even though it is in the heart of Soho it is really quiet. Staff were super friendly when we checked in and gave us a tour of the facilities as it was our first stay in this property. There is a cute little honesty bar. We got back from our evening out and had a drink and a really delicious club sandwich in the restaurant. Interior design is off the charts amazing. I loved all the different textiles and the beautiful fabric wallpaper, so much attention to detail. I also loved the little gifts we got throughout our stay, a hand cream and pillow spray. I would definitely recommend this hotel, the only thing that we did not have included was breakfast, so you need to add on another £80 approx. There really wasn’t anything to dislike.

  • Engine customer Jun 2026

    Exceptional

  • Engine customer Jun 2026

    Exceptional

  • Engine customer Jun 2026

    Superb

  • Engine customer May 2026

    Good location, the room was spacious, good gym We emailed ahead of arrival because my wife was pumping and we needed freezer storage for breastmilk. They confirmed it, handled it fine for three days, then someone moved everything to the fridge on day four without telling us. It all thawed. Three days of milk gone. They apologized and that was it — no gesture, nothing. Checked into a room that was like a sauna. Turned the AC on, left, came back hours later and it was still roasting. They admitted the fault and we had to switch rooms late at night after already unpacking. Housekeeping should have caught this before we ever walked in — the room faces the sun, it wasn’t hard to miss. Breakfast is “included” but it’s actually a £40 daily credit, which sounds fine until you’re sitting there and a coffee, juice, egg dish and splitting one extra thing already pushes you over. We paid extra every single day. Cheap move for a hotel that isn’t cheap at all.

  • Engine customer May 2026

    Superb

  • Engine customer May 2026

    Location. Beautiful interior, kind staff I miss coffee and tea in the room. It’s a real miss

Frequently asked questions about The Soho Hotel, Firmdale Hotels

Does The Soho Hotel, Firmdale Hotels have free Wi-Fi?
Yes, The Soho Hotel, Firmdale Hotels offers free Wi-Fi for all guests.
Does The Soho Hotel, Firmdale Hotels offer parking?
Yes, The Soho Hotel, Firmdale Hotels offers both self-parking and valet parking. Fees may apply.
Does The Soho Hotel, Firmdale Hotels have meeting spaces, conference centers, or conference rooms?
Yes. The Soho Hotel, Firmdale Hotels features meeting spaces and dedicated conference rooms, suitable for corporate meetings and group gatherings. Banquet and reception facilities are also available.
Does The Soho Hotel, Firmdale Hotels have a fitness center?
Yes, The Soho Hotel, Firmdale Hotels features an on-site fitness center for guests. Additional wellness amenities include spa.
Where is The Soho Hotel, Firmdale Hotels located, and how walkable is the area?
The Soho Hotel, Firmdale Hotels is located at 4 Richmond Mews, Dean Street, London, W1D 3DH. With a Walk Score of 100, the area is rated Walker's Paradise. Most daily errands can be done on foot — ideal for travelers without a car.

Why no public rates?

Hotel partners contractually require business-email verification before showing the negotiated B2B rate. Hotel partners offer Engine exclusive business-traveler rates that aren't available to the public.

100% free and without commitment. Leave anytime.

Unlock exclusive rates